Today, global brands are placing a greater emphasis on ‘go to market’ plans. These plans are driven by sales strategies that rely on channel partners and feet-on-street sales representatives who become the face of the brand. However, setting up a field sales strategy is never straightforward as enterprises confront several debilitating challenges on its path. A fair share of problems which impede the ROI show up while setting up a large field force. The challenges are multi-dimensional linked to increasing dealer breadth, expanding channel, increasing merchant or dealer base, onboarding and monitoring promoters, managing field force real-time, fraud management and more.
At Denave, we understand the strategic implication of this and can support this with extensive multi-industry experience to cross-pollinate best practices to achieve maximized ROI and highly efficient sales engines. Denave offers tech-enabled sales & marketing solutions and real-time field force management & performance tracking systems to counteract these challenges.
Field Sales and Marketing service is a critical sales enablement vehicle at Denave. Our tech-enabled service for field sales and marketing allows us to execute flawless result-oriented GTM campaigns targeted towards brand activation and geo expansion, delivering net new customer acquisition for our clients. Denave’s ROI-oriented field sales processes are ideal for enhancing and strengthening the brand presence. It is also focused on building a strong distribution and channel sales ecosystem through competencies developed over the years in partner acquisition and management. Denave adopts a hybrid approach towards field sales and marketing involving highly trained on-the-ground sales mavericks and marketing wizards.
Additionally, if you are looking to streamline your trade marketing activities, counter the inability to track secondary sales up-to end level, gauge the effectiveness of on-ground, launch omni-channel sales activities and optimize resource allocation, then Denave’s tech-enabled Trade Marketing service could just be the answer.
We are delighted to be associated with Denave since the last 7+ years . Team Denave has highly trained professionals who have consistently adding value to Lenovo projects along with effective delivery on the project expectations. Their Robust Program management engine & Go To Market strategy has helped us optimise and execute our channel strategies efficiently and effectively. It’s a pleasure to work with Denave team because they share many of the same attributes that we value at Lenovo:: Customer focus, Resourcefulness, and the ability and sense of urgency required to deliver practical solutions.
- Vipul Sharma, National Manager-Field Force, Lenovo India
Denave team has always been its best and very effective with whatever has been requested by Logitech.We are happy to have this business relationship that has been for more than 10 years with each other.Thank you for all the support and would request your company and your team members to be at high spirit at all times.
- Bonaventure Smith, Manager - Administration and Operations, Logitech
I have been working with Denave for more than 7 years now and the team has alwyas exhibited a great quality of “Customer First”. Denave has evolved over a period of time from being a Warm-Body payrolling Organisation to a Value-added Services Organisation. Denave has been one of the best service delivery agency and & it has helped Lenovo grow in various initiatives and projects. I’m very proud to be associated with Denave and can trust Denave for future assignments. We thank you for the contribution of the Lenovo Growth.
- Rajeshwari Subramanian, Head - Consumer Operations, Lenovo India
Netgear has been associated with Denave from the past 9 years and our experience in these 9 years has always been wonderful. Denave team is very quick to respond on our hiring needs and they keep the process very simple & systematic. I appreciate their fast response, transparent communication and coordination in a timely and efficient manner. We strongly recommend Denave for recruitment and human resource needs.
- Marthesh Nagendra, Country Manager – India, Middle East & SAARC, Netgear
One stop for extensive channel partner mapping, managing partner relationships & everything in between.
360-degree promoter life cycle management, field staff onboarding & trainings.
Full-service mix aided by technology-led solutions for smooth & efficient large field force management.
Track and gauge the effectiveness of on-ground trade marketing activities.
Start-to-end solutions to simplify onboarding, e-KYC, enrollment, collateral deployment and sales/transaction management.
End-to-end lead generation engine with an expertise in SMB penetration.
Identifying and onboarding the right set of influencers, continually up-leveling their engagement to maximize ROI, accurately tracking disbursement & deployment of marketing collaterals in the right markets via distributors are top-line tasks of a trade marketer. However, the inability to track secondary sales up to the end level, gauge the effectiveness of on-ground, omnichannel sales activities, and flawed resource optimization may affect trade marketing strategy forcing an accelerated revenue generation to be a dream. Denave’s Trade Marketing solution leverages a technology-aided platform to plan, execute and monitor Trade marketing activities.
Whether it is about merchant/ dealer/ sub-dealer/ retailer/ distributor mapping, onboarding, monitoring or complete management, Denave has years of expertise to deploy these strategies catered to your precise requirements. Fill up on the contact form on the page and our representative will connect with you to walk you through our competency.
Yes, we can. Whether it is about real-time monitoring, fraud management, attendance management, productivity tracking, training or more, we understand what it takes to ensure an end-to-end promoter management system. We have worked with several clients and created many success stories. Fill up on the contact form on the page and our representative will connect with you to walk you through our competency.
The hybrid model is a powerful combination of both feet-on-street and tele engine that leverages technology to deliver an effective output. Where Tele team generates appointments and also BANT qualified leads and hands over these appointments/leads to field sales to manage. The field team addresses these leads and drive closure along with their own set of leads.
The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. On the other hand, channel expansion is an effective tool used to increase business. It is a part of channel management that specifically focuses on revenue enablement. Talk to our experts to know how we can help define and execute your channel strategy.
Retail operations are the sum total of operations or activities that are performed to ensure the store functioning well. It includes people management, supply chain, store layout, cash operations, physical inventory, master data management, promotions, and pricing, and so on. Sell out management means how a particular product or service reaches the retailer to the end consumer. It is a sales technique to streamline the path to purchase.
We conduct real-time field force (promoter, visual merchandiser, field sales team, etc.) evaluation through KPI-based parameters and accordingly categorize resources and customize upskilling plan. Our performance incentives, training events and engagement activities also increase employee retention. Our average attrition rate is 4-5% below the industry average.
We have proper skill metrics, skill assessment tests (SATs), and dedicated talent acquisition team who conduct functional and behavioural evaluation to hire the best candidates. We maintain manpower quality through continuous training and upskill programs.
We conduct periodic sales review and monitor KPIs like conversions, pitch adherence, offer communication, program hygiene, store visits, merchandising deployment quality, etc. Manpower categorization based on their KPIs, and upskilling programs also improve sales productivity.
We have our in-house talent acquisition team, pan India vendor network, presence in 500+ cities with direct freelance and consultant resources.
We are working with companies from diverse industry verticals like mobile handsets, FMCG, consumer electronics, and ITeS among others.
We measure and monitor training efforts with scores derived from field force categorization scores, mystery audits, performance, trainer evaluations, etc. With these evaluations, we analyze training needs and develop upskill plans to sustain training effectiveness.
We have a dedicated training engine that includes, Classroom Training (CRT), On the Job Training (OJT), and Virtual Training (VT). We also offer functional and behavioural training for all the resources.
Our proprietary tool DenSFA encompasses key hygiene parameters and creates impacts in terms of effective team tracking, quicker and accurate data collection, faster turnaround on issues, better compliance score and timely informed decisions.
Our proprietary retail automation tool has hygiene features like sales tracking, field team tracking, attendance management, PJP management, integrated BI tool, smart auditor, content repository, etc. Furthermore, it has digital program management, market intelligence, merchandising and audits, intelligent dashboards and more.
We leverage expertise in advanced analytics to deliver a 360-degree view of retail engines. Some key differentiators are Sale DNA, deep retail capabilities powered by BI and Analytics, salesforce automation tools, rich industry experience and solution readiness, & field force training.
We offer BI and analytics vis-à-vis sales trends, inventory prediction, buying behaviour, field force scorecard, conversions, region wise sales analysis, quality of merchandise deployment, time spent per store, productivity, SKUs, etc. It is a tailor-made service for companies operating in retail environment. These can be either retailers (store chains) or retail brands in consumer durables, FMCG, fashion, electronics, mobiles, etc. We also derive actionable insights from various data points.
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