Field Sales and Marketing

Identifying and onboarding the right set of influencers, continually up-leveling their engagement to maximize ROI, accurately tracking disbursement & deployment of marketing collaterals in the right markets via distributors are top-line tasks of a trade marketer. However, the inability to track secondary sales up to the end level, gauge the effectiveness of on-ground, omnichannel sales activities, and flawed resource optimization may affect trade marketing strategy forcing an accelerated revenue generation to be a dream. Denave’s Trade Marketing solution leverages a technology-aided platform to plan, execute and monitor Trade marketing activities.

Whether it is about merchant/ dealer/ sub-dealer/ retailer/ distributor mapping, onboarding, monitoring or complete management, Denave has years of expertise to deploy these strategies catered to your precise requirements. Fill up on the contact form on the page and our representative will connect with you to walk you through our competency.

Yes, we can. Whether it is about real-time monitoring, fraud management, attendance management, productivity tracking, training or more, we understand what it takes to ensure an end-to-end promoter management system. We have worked with several clients and created many success stories. Fill up on the contact form on the page and our representative will connect with you to walk you through our competency.

The hybrid model is a powerful combination of both feet-on-street and tele engine that leverages technology to deliver an effective output. Where Tele team generates appointments and also BANT qualified leads and hands over these appointments/leads to field sales to manage. The field team addresses these leads and drive closure along with their own set of leads.

The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. On the other hand, channel expansion is an effective tool used to increase business. It is a part of channel management that specifically focuses on revenue enablement. Talk to our experts to know how we can help define and execute your channel strategy.

Retail operations are the sum total of operations or activities that are performed to ensure the store functioning well. It includes people management, supply chain, store layout, cash operations, physical inventory, master data management, promotions, and pricing, and so on. Sell out management means how a particular product or service reaches the retailer to the end consumer. It is a sales technique to streamline the path to purchase.

We conduct real-time field force (promoter, visual merchandiser, field sales team, etc.) evaluation through KPI-based parameters and accordingly categorize resources and customize upskilling plan. Our performance incentives, training events and engagement activities also increase employee retention. Our average attrition rate is 4-5% below the industry average.

We have proper skill metrics, skill assessment tests (SATs), and dedicated talent acquisition team who conduct functional and behavioural evaluation to hire the best candidates. We maintain manpower quality through continuous training and upskill programs.

We conduct periodic sales review and monitor KPIs like conversions, pitch adherence, offer communication, program hygiene, store visits, merchandising deployment quality, etc. Manpower categorization based on their KPIs, and upskilling programs also improve sales productivity.

We have our in-house talent acquisition team, pan India vendor network, presence in 500+ cities with direct freelance and consultant resources.

We are working with companies from diverse industry verticals like mobile handsets, FMCG, consumer electronics, and ITeS among others.

We measure and monitor training efforts with scores derived from field force categorization scores, mystery audits, performance, trainer evaluations, etc. With these evaluations, we analyze training needs and develop upskill plans to sustain training effectiveness.

We have a dedicated training engine that includes, Classroom Training (CRT), On the Job Training (OJT), and Virtual Training (VT). We also offer functional and behavioural training for all the resources.

Our proprietary tool DenSFA encompasses key hygiene parameters and creates impacts in terms of effective team tracking, quicker and accurate data collection, faster turnaround on issues, better compliance score and timely informed decisions.

Our proprietary retail automation tool has hygiene features like sales tracking, field team tracking, attendance management, PJP management, integrated BI tool, smart auditor, content repository, etc. Furthermore, it has digital program management, market intelligence, merchandising and audits, intelligent dashboards and more.

We leverage expertise in advanced analytics to deliver a 360-degree view of retail engines. Some key differentiators are Sale DNA, deep retail capabilities powered by BI and Analytics, salesforce automation tools, rich industry experience and solution readiness, & field force training.

We offer BI and analytics vis-à-vis sales trends, inventory prediction, buying behaviour, field force scorecard, conversions, region wise sales analysis, quality of merchandise deployment, time spent per store, productivity, SKUs, etc. It is a tailor-made service for companies operating in retail environment. These can be either retailers (store chains) or retail brands in consumer durables, FMCG, fashion, electronics, mobiles, etc. We also derive actionable insights from various data points.