70% of businesses consistently fail to integrate their digital content correctly to maximize sales. Are you one of them?
Digital Marketing
Digital Marketing
Looking to bridge the sales and marketing divide?
When 62% of B2B buyers say they make a purchase selection solely based on digital content, then failing to adopt an accurate Digital Marketing strategy may easily prove to be a sin! A B2B buyer’s journey has evolved manifolds changing the traditional marketing processes and the entire approach to the sales funnel. Every step of their sales journey – right from leveraging a focused database strategy to a targeted digital nurturing journey to digital demand generation and lead generation and then eventually feeding the nurtured accounts into a robust demand generation engine– requires a targeted, integrated and ROI-driven approach to generate more sales ready leads. The returns, needless to say, have to be measurable and incremental. The significance of digital marketing rises exponentially in case of building a business recovery model.
It's time for a digital transformation
Research shows that B2B buyers complete 57% of the buying decision before ever actively engaging with a sales rep! That’s the power of Digital marketing and how it can turn decision-making in your favour. But in absence of the right content strategy and an omni-channel approach, effective leverage of the digital channels and buyer enablement is not possible.
Whether you are looking to run a lead nurturing campaign that builds a chain of positive prospect, or building a defined content and creative strategy, or looking for ways to enable the selling ecosystem to make your targeting effective – we have a customised digital solution that we would love to talk about. We have end-to-end digital capabilities to address every step of the sales funnel – all driven towards driving your defined sales objective and vision.
Our Edge
- Hyper-targeted outreach - Get sales-ready leads based on personalised digital campaigns and tailored nurture strategy
- Sales & Marketing integration - Get customised campaigns focused on integration
- Lead Nurturing - Nurture market qualified leads into sales qualified leads to improve conversions
- ROI-driven approach – Leverage targeted digital nurture journey, get a robust demand generation engine
Email Marketing
Be it targeted drip & non-drip campaigns or responsive HTML, everything aimed at building stronger interest pipeline.
Social Media Marketing
A to Z planning, execution and optimisation of tailored social media strategy.
Search Engine Marketing
Ranging from PPC/SEM, Youtube, display ads and remarketing onto landing page- everything under one roof.
Content Marketing
Get a customised content strategy as per your buyer persona.
Webinar
From audience generation to lead management - an end-to-end webinar strategy & execution service.
Integrated Digital Plan
An omni-channel digital strategy leveraging the power of analytics.
FAQ
All markets
DM Strategy Development, Search Engine Marketing, Email Marketing, Social Media Marketing, Programmatic Advertising, Advanced reporting & insights, Search Engine Optimization, Advanced Audience Profiling through Keyword selection, Demographic Targeting, Content Development, Creative Development, Landing Page Development, Lead Qualification through Telesales, End-to-end Program Management
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