When 62% of B2B buyers say they make a purchase selection solely based on digital content, then failing to adopt an accurate Digital Marketing strategy may easily prove to be a sin! A B2B buyer’s journey has evolved manifolds changing the traditional marketing processes and the entire approach to the sales funnel. Every step of their sales journey – right from leveraging a focused database strategy to a targeted digital nurturing journey to digital demand generation and lead generation and then eventually feeding the nurtured accounts into a robust demand generation engine– requires a targeted, integrated and ROI-driven approach to generate more sales ready leads. The returns, needless to say, have to be measurable and incremental. The significance of digital marketing rises exponentially in case of building a business recovery model.
Research shows that B2B buyers complete 57% of the buying decision before ever actively engaging with a sales rep! That’s the power of Digital marketing and how it can turn decision-making in your favour. But in absence of the right content strategy and an omni-channel approach, effective leverage of the digital channels and buyer enablement is not possible.
Whether you are looking to run a lead nurturing campaign that builds a chain of positive prospect, or building a defined content and creative strategy, or looking for ways to enable the selling ecosystem to make your targeting effective – we have a customised digital solution that we would love to talk about. We have end-to-end digital capabilities to address every step of the sales funnel – all driven towards driving your defined sales objective and vision.
Be it targeted drip & non-drip campaigns or responsive HTML, everything aimed at building stronger interest pipeline.
A to Z planning, execution and optimisation of tailored social media strategy.
Ranging from PPC/SEM, Youtube, display ads and remarketing onto landing page- everything under one roof.
Get a customised content strategy as per your buyer persona.
From audience generation to lead management - an end-to-end webinar strategy & execution service.
An omni-channel digital strategy leveraging the power of analytics.
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