Demand generation presents great opportunities for organisations – it charts new business territories for revenue enablement. However, adopting it is a strategic endeavour. Marketers often find themselves at crossroads in vicious cycles of defending budgets, balancing resources, rationalising technologies, and improving alignment between sales & marketing functions. They primarily struggle to deliver consistent messaging, identify prospects, illuminate insights, and speed up sales. Denave experts have maintained a stupendous track record of surmounting these demand generation challenges. We enable breakthrough pathways to enable highly efficient demand generation cycles that leverage the right mix of people, processes, and technologies.
Our demand generation services are designed to kickstart a stronger sales funnel, provide sales-ready leads, shorten sales cycle, and improve conversion rates for greater revenue enablement. In the B2B landscape, Denave has proven competency in driving digital transformation, SMB penetration, cloud adoption, partner management, customer retention, revenue maximisation, and more.
The B2B world is fast-paced, and the demand generation campaigns have limited time to create the right impact. We help you deploy the correct mix of digital and proven traditional marketing methods as a fully integrated Digital Demand Generation engine to accelerate revenue and optimise ROI. Our B2B demand generation service is a holistic engine focused on building propensity, thereby cooking the prospects, and moving them to the lead funnel faster. Demand Generation strategies at Denave are delivered through domain, language, culture, and technology experts – all resulting in a robust sales journey and end-to-end sales enablement.
In the Partner Management domain, we understand that the channel ecosystem is a complex web made up of channel partners varying in size and capability. Each channel partner is driven by their own product focus and territory, impacting their contribution to the vendor’s sales. Through our Partner Management services, we focus on building end-to-end visibility, comprehensive reporting, driving adoption of programs/campaigns, and focusing on a unified solution.
During this fiscal year, Denave has been pivotal in driving a better lead generation mechanism towards our partner ecosystem, both on SMB and on Corporate accounts with flawless execution in most of our emerging markets. Their abilities and deep knowledge of markets and partner ecosystem is definitively an asset that I’m planning to rely on going forward, especially in driving better renewal results on small size deals, often not considered with the right level of attention from our partner ecosystem. I’m confident that Denave’s ability to drive a value-based cloud focus discussion will enable us to sustain better effectiveness with significant increase in cloud mix in emerging markets.
- Matteo Mille, Channel Partner Sales Lead APAC, Microsoft
It’s been a wonderful experience working with Denave since the last one year, the quality of the leads has been extremely good. We believe the success of this model is since the team has thoroughly understood the NetApp offerings. This has resulted in better qualification of leads which has been critical for us.
- Samson Issac G, Channel & Commercial Marketing Manager, NetApp
As a strategic rhipe partner, Denave has been instrumental in powering innovation across the markets we operate and has been fundamental in supporting the steady growth of our business. Denave has helped us communicate our value proposition of accelerating digital transformation through subscription-based solutions and licensing across multiple countries in Asia Pacific.
- Patara Yongvanich, Head of International Sales & Managing Director Asia, Rhipe
We share a great partnership with Denave. The team takes the initiative to understand our business requirements and strategy, and aligns very well with the business. They are very versatile in handling exceptional situations and are always on point to jointly resolve issues together. Highly recommended partner for the business.
- Meng Keat NG , Sr. SAM&C Manager – APAC, Microsoft
Denave has been our extended marketing arm since the last 4 years, the team’s comprehensive understanding of our offerings and dedication has helped us build quality pipeline. Its been a pleasure working with the team.
- Samson Issac G, Channel & Commercial Marketing Manager, NetApp
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. However, telesales is a demand generation technique employed by Denave to create a wider impact. Read the Ebook, “5 killer tips to hike up lead generation via Telesales,” to discover actionable tactics and proven B2B telemarketing strategies.
Our Demand generation service embodies digital transformation with cloud computing at its core. We help you deploy the correct mix of proven traditional and digital marketing methods as a fully integrated Digital Demand Generation engine to accelerate revenue and optimise ROI.
Our service is designed to kickstart a stronger sales funnel, provide sales-ready leads, build a robust sales pipeline, shorten the sales cycle, increase conversion rates, support inside-sales function, manage the web of channel partners and accelerate the efficacy and productivity of the sales process. We complete the sales journey by aligning our ‘closure specialists’ with digital marketing prowess within the sales ecosystem.
Yes, our demand generation delivers qualified pipeline for sales teams. Denave experts know the magic formula to move MQL to SQL/SAL and ensuring better conversion of leads into opportunities. Denave employs a deliberate, planned, and systematic approach for MQL to SQL conversion. Watch this webinar recording "Light at the end of Lead Tunnel,” where our experts will uncover modern-day techniques for bridging the gap between MQL and SQL. You can also fill the form to discuss your demand generation marketing needs.
Basis the mutually agreed program objective, our demand generation strategies and B2B lead generation services deliver qualified leads in the sales funnel. We ensure robust sales journey and end-to-end sales enablement at every customer touchpoint. Intelligent sales orchestration and micro-targeted campaigns backed by AI, ML, and IDBMS dashboard capabilities ensure qualified leads & greater conversions throughout the B2B demand gen marketing process. Logically, the quantum and quality of leads depend upon several factors including market dynamics, industry, geography, target segment, solution being offered and more.
Treating demand generation same as lead generation has costed more business to companies than mismanagement of sales-qualified leads. Online lead generation may fall under the larger ambit of demand generation, but both these are not the same. It’s like the chicken and egg theory. Demand needs to exist for leads to emerge and any existing demand will eventually die-down if it does not generate lead. Hence, it’s an inter-dependent sustainability equation for both. Read more about it in our blog here.
Know how Denave is helping enterprises across the globe in reaching tangible business benefits downstream:
• 121 leads worth $1.7M within 3 months in a niche target market
• $12 Million Revenue Generated Through Inbound Chat Process
• Generated USD 10 Million worth of PC Leads in Mid-Market segment
Your enterprise can reach similar overarching business benefits! Contact Denave experts for mastering demand generation marketing techniques and growing the account base.
Demand Generation is a very fluid service model and there cannot be pre-defined service model to define its cost. The nature and components of the B2B demand generation service will depend upon the campaign objective. Been in the business for over two decades now, we understand the industry pulse, and we also design the campaign in a manner that optimises investments and maximises ROI.
Denave leverages a hybrid or modular approach based on the client’s objective. We have the capability to run integrated demand or audience generation campaigns including tele, digital marketing and field sales initiatives. Denave conducts a micro analysis of the strategic needs and business objectives of its clients and recommends hybrid & integrated initiatives for demand generation marketing. We employ an accurate mix of digital and traditional marketing methods to strategically address the distinct demand generation needs of clients. We also measure & recalibrate demand generation services at each stage to impact the final numbers.
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