Demand Generation

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. However, telesales is a demand generation technique employed by Denave to create a wider impact. Read the Ebook, “5 killer tips to hike up lead generation via Telesales,” to discover actionable tactics and proven B2B telemarketing strategies.

Our Demand generation service embodies digital transformation with cloud computing at its core. We help you deploy the correct mix of digital and proven traditional marketing methods as a fully integrated Digital Demand Generation engine to accelerate revenue and optimise ROI.

Our service is designed to kickstart a stronger sales funnel, provide sales-ready leads, build a robust sales pipeline, shorten the sales cycle, increase conversion rates, support inside-sales function, manage the web of channel partners and accelerate the efficacy and productivity of the sales process. We complete the sales journey by aligning our ‘closure specialists’ with digital marketing prowess within the sales ecosystem.

Yes, our demand generation delivers qualified pipeline for sales teams. Denave experts know the magic formula to move MQL to SQL/SAL and ensuring better conversion of leads into opportunities. Denave employs a deliberate, planned, and systematic approach for MQL to SQL conversion. Watch this webinar recording "Light at the end of Lead Tunnel,” where our experts will uncover modern-day techniques for bridging the gap between MQL and SQL. You can also fill the form to discuss your demand generation marketing needs.

Basis the mutually agreed program objective, our demand generation strategies and B2B lead generation services deliver qualified leads in the sales funnel. We ensure robust sales journey and end-to-end sales enablement at every customer touchpoint. Intelligent sales orchestration and micro-targeted campaigns backed by AI, ML, and IDBMS dashboard capabilities ensure qualified leads & greater conversions throughout the B2B demand gen marketing process. Logically, the quantum and quality of leads depend upon several factors including market dynamics, industry, geography, target segment, solution being offered and more.

Treating demand generation same as lead generation has costed more business to companies than mismanagement of sales-qualified leads. Online lead generation may fall under the larger ambit of demand generation, but both these are not the same. It’s like the chicken and egg theory. Demand needs to exist for leads to emerge and any existing demand will eventually die-down if it does not generate lead. Hence, it’s an inter-dependent sustainability equation for both. Read more about it in our blog here.

Know how Denave is helping enterprises across the globe in reaching tangible business benefits downstream:
• 121 leads worth $1.7M within 3 months in a niche target market
• $12 Million Revenue Generated Through Inbound Chat Process
• Generated USD 10 Million worth of PC Leads in Mid-Market segment

Your enterprise can reach similar overarching business benefits! Contact Denave experts for mastering demand generation marketing techniques and growing the account base.

Demand Generation is a very fluid service model and there cannot be pre-defined service model to define its cost. The nature and components of the B2B demand generation service will depend upon the campaign objective. Been in the business for over two decades now, we understand the industry pulse, and we also design the campaign in a manner that optimises investments and maximises ROI.

Denave leverages a hybrid or modular approach based on the client’s objective. We have the capability to run integrated demand or audience generation campaigns including tele, digital marketing and field sales initiatives. Denave conducts a micro analysis of the strategic needs and business objectives of its clients and recommends hybrid & integrated initiatives for demand generation marketing. We employ an accurate mix of digital and traditional marketing methods to strategically address the distinct demand generation needs of clients. We also measure & recalibrate demand generation services at each stage to impact the final numbers.