Revenue Maximisation Strategy achieved the targets in MEA and APAC Region

Our Client

Global leader in the technology industry

Objective

Devise Partner-Led Initiative

Creating a partner-led program to build solution mindshare

Scale Up Revenue

Increasing demand and product consumption revenue for given set of accounts in SMCC and EC segments

Widespread Market Penetration

Expanding market reach in complex and competitiveAPAC Segments

Challenges

Non-viabili Non-viability of the on-site audit to manage the un-managed Hosting Community (which reported up to $2K a month).

Ensuring compliance as exiting infrastructure required accurate data, something which is only possible through a physical check. This resulted in loss of ROI

Duplicity of data by hosting companies in the self-assessment, made it difficult to identify shortfalls.

Execution Methodology

Highly Integrable

Orchestrated highly integrable account based marketing strategies including a cohesive mix of digital and tele marketing strategies to target specific account base

Tele Profiling

Trained Inside Sales team that conducted tele profiling on the right personas for better engagement and ideal need identification

Branding Strategy

Vernacular branding strategy was opted to target specific markets across APAC where the native language was more prevalent

Linkedin Campaigns

Laser sharp Linkedin campaigns (ad promotions, InMails etc.) were formulated based on specific service afferings to tap audience under defined parameters