Our Client

Hardware retail operations of world’s leading technology company

Campaign Objective

Objective

Revenue Maximization

To maximise sales and optimize stock level at retail stores leveraging data analytics techniques

Challenges

Generating a cohesive view providing actionable business insights derived from integrating multiple retail engines working in silo

Identifying growth drivers behind successful store operations

Adjudging authenticity of sales figures

Execution Methodology

Highly Integrable

Retail Analytics

Conducted sell out and stock analysis for productivity improvement and integration with partner ecosystem to provide an end-to-end supply chain view

Highly Integrable

BI Analytics

Mapped customer and competition intelligence for right pricing, offers & promotions

Services Offered

Retail Activations

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Email Marketing

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LinkedIn Marketing

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Telesales

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Webinar Management

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Program Reach

Progrm Reach

Technology leverage

BI Analytics

Impact Generated

100%

Accuracy in predicting unplanned stock-outs over coming loss of sales

90%

Identified store-level growth drivers and retained 90% of top performing stores

50% to 10%

Curtailed impact on sales from 50% to 10% due to competition’s new product launch

5%

Customer intelligence leveraged to respond to inaccurate product perception via customized sales pitch.This brought down the count of dissatisfied customers from 20% to less than 5%.

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  • Intelligent Data Services
  • Telesales
  • Field Sales & Marketing
  • Digital Marketing
  • Retail
  • Sales Training
  • Business Analytics
  • Tech & Platforms
  • Webinar Marketing

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