Our Client: A Global US-based Cybersecurity Leader
A global cybersecurity enterprise headquartered in the United States partnered with Denave to overcome a persistent challenge in pipeline expansion across Asia-Pacific. Despite a strong brand and enterprise-grade security suite, the client struggled to scale demand generation with precision — fragmented prospect intelligence, inconsistent persona mapping, and an overreliance on manual qualification slowed campaign momentum. To shift from volume-based outreach to revenue-ready activation, Denave deployed an Agentic-led demand generation engine powered by IntelliBank, orchestrated by three specialised GTM agents — ABM Agent, Persona Enrichment Agent, and Prospect Research Agent. Collectively, these agents automated predictive prioritisation, persona-level targeting, and real-time enrichment, ensuring every outreach motion aligned with buyer readiness.
The result: sharper activation of in-market cybersecurity buyers, accelerated deal qualification, and measurable pipeline uplift with reduced human effort.
Impact Generated
65%
Faster campaign setup
55%
Boost in lead-to-meeting conversion rates
55%
Reduction in manual effort for the sales team
Campaign Objective
Activate revenue-qualified demand
Convert TAM into prioritised, sales-ready accounts based on intent intensity and cybersecurity problem statements.
Increase conversion velocity
Deliver validated, prioritised conversations to the right personas at the right time to accelerate demo and meeting cycles.
Operationalise repeatable pipeline growth
Build a scalable, agent-orchestrated model for cybersecurity demand generation across high-priority regions.
Challenges
Execution Methodology
Predictive ICP Qualification & Tiering
IntelliBank scored and tiered accounts using 12+ data sources to predict conversion likelihood.
Persona-Level Enrichment & Qualification
The Persona Agent mapped influencers, pain points, objections, and buying-committee roles to guide SDR outreach.
Account-Based Targeting & Outreach
The ABM Agent launched role- and industry-specific journeys aligned to each account’s cybersecurity priorities.
Prospect Research Automation at Scale
The Prospect Research Agent automated first-touch and continuous enrichment to fuel tele and digital plays.
Program Reach
Singapore
Philippines
malaysia
indonesia
ServiceOffered
Agentic-led ABM Campaign Execution
Persona Enrichment & Predictive Qualification
.
Multichannel ABM Outreach (Tele + Email + LinkedIn)
.