Cloud-based Product
Sales Enablement Case Study: 75% Increase in Adoption Rate - Denave
Our
Client
American multinational software corporation
Campaign Objective
Product Renewals
Increase the adoption and renewal rate of their subscription based licensing model by engaging with customers and providing them support for registration.
Customer Engagement
Strengthening the customer connect by imparting product usage awareness amongst the customers– done by sharing information around the adoption/usage of the licenses.
Challenges
Low rate of adoption of software licenses which were purchased
Since the initial adoption rate was low, it caused accumulative low rate of renewals as well
A not-so-significant market share since the brand was unable to effectively retain the existing customer
ProgramExecution
Integrated Demand Generation
Avstructured approach with clear strategies mapped against requisite outputs along with excellent data analysis skills and well-trained, skilled telesales teams.