Our Client
US-based multinational IT brand
Campaign Objective
Demand generation
The goal was to increase grow brand awareness and generate demand amongst organizations who were using ERP solutions to migrate to the cloud solutions of the IT brand.
Challenges
Execution Methodology
Video Marketing
A focused property was developed which has a strong video-first led focus with content as the backbone to increase engagement among the target audience.
SEO
Strong search engine optimization efforts were deployed to drive relevant traffic and clicks on the company's website.
Email Marketing
Email series and sequences were implemented to target prospects with videos and relevant content, resolving their pain points.
Telesales
An integrated telesales program was deployed to connect with the right users and convince them to migrate to the new cloud solution.
Program Reach
Philippines
thailand
vietnam
malaysia
indonesia
pan india
Impact Generated
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