20% Improvement In Data Accuracy Through Denave‘s Retail Solutions

Our Client

Global handset manufacturer

Campaign Objective

Retail Hygiene

Execute retail hygiene and compliance management across 2700 stores in 150 cities in India.

Compliance Management

To increase the perceived value of brand amongst consumers and ensure unified branding standards across India.

Challenges

Data inaccuracies due to manual reporting of on-ground data

No visibility on wrong or ineffective branding standards

Ineffective deployments of elements hampering brand value at stores

Execution Methodology

Retail Audits

Complete store list assigned for visits, with the flexibility to add stores.

Retail Analytics

Developed an application for automated ground reporting that enabled retail auditors to capture store data and submit it for validations. Also, Enabled standard dynamic reporting for a consolidated data view and prepared dashboard for retail hygiene activity with element wise compliance scores. conversion.

Services Offered

Retail Activations

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Email Marketing

LinkedIn Marketing

Telesales

Webinar Management

Program Reach

Technology leverage

BI Analytics

Impact Generated

8%

improvement in brand visibility in a span of 10 months

60%

reduction in time taken for end-to-end activity completion and report consolidation

20%

improvement in data accuracy

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