Our Client
Global IT company
Campaign Objective
Enahance brand advocacy
The brand wanted to enhance knowledge and advocacy of its C2D chip among the retail sales promoters across India.
Piloting tele-training
The brand wanted to run a pilot of telesales – training and ascertain impact on Billings (Absolute and C2D Mix) & RSPs and Partners.
End-to-end training program management
The goal was to identify retail accounts that accepted the training concept & liked it. Thereafter, impart training to their RSPs on Intel C2D., measure impact of training on sell thru management for these accounts, and collect partner and RSP's feedback on the new training methodologies.
Challenges
Execution Methodology
Development touch
Kicked off with pre-training assessment and built knowledge share of the product and its features along with an overview of customer segment.
Sales training
Developed need/benefit-based selling skills along with up-selling competencies in comparison to the competitors.
Post training program
Conducted post-training evaluation and feedback.
Program Reach
Impact Generated
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