Our Client
herbal health care products producer
Campaign Objective
Brand Activation
unveil a new product line from a ready-to-drink leading industry player via an impactful launch. In order to have the desired consumer engagement, the launch/product-reveal had to be backed by interesting and experiential buzz-generation activities.
Challenges
Execution Methodology
Market activation
In line with the plan, Denave carried out multiple audience generation activities in multiple locales across the country.
Experiential marketing
By having a robust mechanism to ensure proper execution even in the silos- The idea was to create an experience with the idea of FUSION and Denave achieved that by conceptualizing an exciting product reveal using TRON act and creating a virtual FUSION on stage. The innovative approach of managing to replicate the concept of fusion on-stage acted as crowd-puller and helped the brand in garnering a lot of mass attention.
Services Offered
Retail Activation
Program Reach
Technology leverage
Mobile App for experiential brand engagement
Impact Generated
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