Client: US-based Computer Technology Brand
Denave orchestrated a multi-faceted, global demand generation campaign for a leading US-based computer technology company, targeting both enterprise decision-makers and influencers within the lucrative SMB and mid-market segments. The campaign focused on shaping a high-impact partner enablement program and expanding the client's market footprint through a sophisticated blend of digital marketing tactics. This included a data-driven email marketing strategy, strategic content syndication across influential tech platforms, localized content marketing, and precisely targeted programmatic advertising.
Impact Generated
$27M
in accepted pipeline value, showcasing tangible revenue potential
350M
impressions, highlighting massive brand visibility and awareness
2000+
inquiries generated through digital channels, indicating high engagement
90%
increase in user base, demonstrating substantial growth and market penetration
Campaign Objective
Demand Generation
Create a 'digital swell' through partner enablement, driving qualified leads and maximizing ROI.
Market Expansion
Successfully penetrate the SMB and mid-market segments within the tech industry.
Sales Footprint Expansion
Secure new accounts and expand the client's global reach.
Challenges
ExecutionMethodology
Content Syndication:
Distributed high-value assets through platforms like Tech Target to capture qualified prospects. Read more
Content Marketing:
Published localized content to drive engagement and exceed industry benchmarks, resulting in a 15% MQL increase. Read more
Programmatic Advertising:
Deployed data-driven PPC campaigns to optimize reach and conversions. Read more
Program Reach
Japan
South Korea
Philippines
thailand
vietnam
malaysia
indonesia
hong kong