Marketing Automation

Digital Marketing

Date : 22 May, 2026

Job description

GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. Role blends prompt engineering, marketing systems automation, email marketing, performance marketing, and funnel analytics/visualization.

Experience Essential

• 2–4 years in B2B demand generation / marketing ops / ABM / growth marketing

• Hands-on experience with Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua)

• CRM experience (Salesforce/HubSpot CRM or similar)

• Proven MQL/SQL-led campaign experience

• Solid email marketing expertise

• Strong performance marketing capability (LinkedIn + Google)

• Comfortable with GenAI tools and prompt making

Job Responsibilities

• Own ABM strategy and execution for Tier 1/2/3 target accounts

• Run coordinated ABM programs across LinkedIn, Google, email, webinars, landing pages

• Plan and execute MQL/SQL-led campaigns to generate high-quality leads

• Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture

• Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools

• Build and maintain prompt library for repeatable marketing outputs

• Design segmentation strategy and run automated nurtures

• Own paid campaign execution and optimization (LinkedIn Ads, Google Ads)

• Create dashboards and funnel visualizations for leadership

• Deliver weekly/monthly performance readouts and campaign post-mortems

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Job Details

Total Experience :
2–4 Years
Relevant Experience :
2–4 Years in B2B Demand Generation / Marketing Ops
Location :
Noida
Language Expertise :
English (Strong written and verbal communication required)
Open Positions :
1
Educational Qualification :
Graduate

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