Email marketing holds tremendous value in the fast-paced and dynamic business environment. It entails the lowest cost per acquisition as compared to other marketing mediums. However, only powerhouse brands can extract value out of it and multiply results, while others miss out or underperform as they donât optimise their email campaigns. Business success from email marketing does not just comes from technical infrastructure or persuasive copies. Tangible benefits from email marketing are based on extensive and tactical checklists to build strategic frameworks for long-term success. As a top email marketing agency in Singapore, Denave understands the email marketing techniques that consistently outperform others and win more sales.
Denave email marketing experts define the program goals by understanding campaigns, channels, and other relevant metrics. We make use of intelligent marketing automation tools to map out customer behaviour across stages and develop communication strategy that converts. We create rock-solid workflows to create highly engaging customer journeys and build new revenue streams.
Email marketing works wonders only if the marketing teams oEmail marketing works wonders only if the marketing teams or brands play by the rules. Part of the art resides in understanding and targeting prospects. Enterprises need to create an Ideal Customer Profile (ICP) to create their interests and business needs. They also need to employ several best practices and techniques to avoid spam filters, and blacklists, monitor & improve email deliverability, and drive subscriber engagement or KPI performance. Denave is a full-service email marketing agency in Singapore to address these needs.
From designing to building and deploying email marketing campaigns, we will take care of everything for you. With tracking tools and advanced features like A/B testing, automated workflows, and integration, we send personalized emails at scale. We work with leading brands to help them market their products and services through personalized and automated campaigns. Our experienced team of designers, developers, coders, and project managers work together to charter the most effective campaigns, with an incredibly high conversion rate.
A to Z planning, execution and optimisation of tailored social media strategy.
Be it targeted drip & non-drip campaigns or responsive HTML, everything aimed at building stronger interest pipeline.
With a website audit and health check, get a sound SEO strategy to boost your organic efforts.
When done right, email marketing is invincible! Click-through-rates in B2B ecosystem is 47% higher than in B2C. Also, 59% of B2B professionals consider email marketing as the most successful revenue-generating marketing channel.
Clearly timing is everything. Sending emails on Tuesday and Thursday between 1-3 pm is considered to be safe and reliable. Not to mention, that pandemic has changed everything, and statistics now are ever-evolving. Best to study your own campaign and create your own timing that fits with the output you desire to achieve.
A good email open rate is averaged anywhere around 15-21%. The results are largely dependent on the quality of your database, industry benchmark, subject line of the email, the product category and of course the audience profile.
It is the common type of email that businesses usually send out to their subscriber list to keep them up to date with the latest news, products, and offerings. It is mainly used to nurture prospects and ensure top-of-the-mind recall.
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