Tag: Whitespace

Tag: Whitespace

Customer is the king! Though this is not a new phrase for marketers, it makes more sense than ever today, given the fact that we are...
The last thing I remember agreeing to buy over the phone was an annual maintenance scheme for my brand new aircon. That was not all. I...
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust” said Zig Ziglar.  The same obstacles transcend into opportunities when...
Whitespace, as we call it, ideally indicates unidentified gaps or spaces and in relation to the sales terminologies, it essentially reflects those gaps in the...
The ‘unknown’ has always had an element of intrigue attached to it. The same holds true even when we talk about it in the realm...
Data had been the lifeblood of any B2B sales and marketing activity. In fact, it has very aptly been termed as the new ‘oil’ and...