Marketing to a B2B audience has been changing. Businesses need to adapt and evolve their customer outreach strategies; otherwise, their competitors who have already caught up with new rules-of-the-game will leave them behind in the dust. Enterprises need to raise the bar and directly reach the potential prospects and convey their brand story. They need to think out-of-the-box and figure out ways to build a human connection with the potential prospects. Easier said than done, targeting the relevant audience, addressing their issues, personalising messages, and building a human connect is never easy. A single mistake at one stage cascades failures into the entire campaign. Denave customer outreach service functions as an extended arm to address this part.
Denave understands that success from outreach marketing requires an integrated strategy. Our experts start with building the customer profiles and segmenting the audience. We leverage our proprietary database to derive the demographic, firmographic, technographic, etc., data of prospect accounts and understand their existing issues and needs. The key accounts are segmented and targeted with personalised messaging carried via multiple formats and outreach channels, i.e., panel discussions, demos emails, webinars, drip campaigns, etc. We continue engaging prospects with response management systems to ensure that conversations are moving in a straight line towards sales closures.
Denave’s sales outreach frameworks are a culmination of best-practice marketing strategies that will help you grow your revenue in the B2B space. Whether you are looking for market penetration, focus on new segments, lead generation, identifying new prospects for your existing products/services, our experts provide tailored and customer-centric approaches to engage & nurture prospects and move them into bottom-of-the-funnel.
Our experts leverage personalised communication to address the issues and needs of prospects and distribute it via relevant channels for maximum benefit. In addition, dedicated lead nurturing strategies move sales conversations in a straight line towards closures. Denave experts will power your customer connect strategies for scale and efficiency. They will define your customer outreach strategy to acquire audiences through data services, telesales services, digital outreach, and channelize your efforts in the right direction to get your customers talking. We’ll set up a strategy that drives more leads through every stage of the customer lifecycle – from first contact to conversion.
Industry-proven ways to engage with your customers and strategies, to increase sales funnel.
Whether you want live, on-demand, one-to-many, one-to-few, workshop formats, fireside chats or just any format â we can help.
Post virtual event engagement strategies to turn your suspects into prospects.
Access the untapped market with B2B contact data specialist.
End-to-end digital capabilities to address every step of the sales funnel.
Correct mix of digital and traditional marketing methods to accelerate revenue and optimise ROI.
Enterprises face several roadblocks on the customer outreach path. While of course, the problem statement could be different for different companies, here are some of the most prominent challenges which impede the ROI:
Identifying the right prospect out the prospect list: One of the biggest challenges is to identify the right prospect.
Finding the opportunity to make the right pitch: Enterprises scramble to figure out the right moment to make the pitch.
Pursuing the right MQL: Organizations are puzzled by the fact that they are speaking to the right party contact from the relevant target segment and industry or not.
Lack of a strategy to keep customers engaged: Many enterprises miss out on a strategy to engaging the customer.
The communication gap between customers: Most enterprises fail to understand that the prospect is interested or not interested in the pitch.
Denave follows a deliberate, planned, and systematic approach to address the outreach challenges. Here are some steps or best practices towards building an effective outreach strategy that lives up to the promise:
â¢ Defining campaign scope: The process begins with defining the count of prospects to target from Industry segments, size of a/c, and profiles.
â¢ Defining target interest area: Building themes topics around the interest area and mapping the interest areas to industry segments/profile.
â¢ Defining campaign duration: Building a quarterly & half yearly outreach plan of interconnected series in the defined duration
â¢ Finalize attendance outcome: Defining the a/c qualification criteria and post-webinar engagement
It is the process of gathering information related to the target interest area. It also helps in determining the business need and interest level of the registrations. It functions as a second filter for driving the relevant registrations through the target segment. Benefits are immense, the prime being that you have ready-to-serve leads that sales can close much faster.
Current digital content is about visuals and live streaming. Webinars are a handy combination of both cutting across reduced attention span and crowded internet space. Webinars position the brand as a thought leader in the industry and increase relevant customer outreach. Given the pandemic times, they have proven not only to be effective but also engaging.
Webinars can be conducted to:
ï¼ build a funnel of new prospects, e.g.- for a new product launch
ï¼ focus on new markets or new segments
ï¼ enhance existing products/ services
ï¼ build awareness among consumers
ï¼ position the enterprise as an industry thought leader
Strong technology-led infrastructure to identify the right set of audience and intelligent integration of digital engagement & prospect connect for improved reach distinguishes Denave from other players.
Denave understands the science that drives the success of outreach campaigns through varied engagement formats like demo workshops, expert panel discussions, focussed group discussions, customer testimonial engagement, etc. We help enterprises to coalesce around a campaign-driven approach for a wider impact â from defining campaign scope to delivering an outcome.
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