Inability to drive repeat sales, inefficiencies in deployment of right merchandising & marketing collaterals and challenges in retention of right set of influencers diffuse the control over secondary sales of a Trade marketing manager.
DenTrack- a proprietary Process Automation tool from Denave is designed to address all the business challenges encountered when planning and executing Trade Promotional Activities. The smart tool empowers you with features like Beat Plan Optimization and Route Optimization etc. to better track & manage on-ground team performance, offering complete visibility to all stakeholders on Sales, , Coverage, Buyer Potential & Brand Advocacy of channel ecosystem.
DenTrack is Denave’s end-to-end solution tto streamline and create operational efficiencies while executing trade marketing activities. Right from faster stock replenishment, reduction in inventory carrying costs, trial generations leading to better production planning and improving on-ground team performance, the platform is designed for faster and ease of adoption.
Contact us for a complimentary customized demo to check out more of DenTrack’s ‘crucial-for-business’ features to execute an effective Trade Marketing Strategy.
All time access to relevant content for catering to on-demand learning requirements, leading to cross sell/upsell scenarios.
AI leveraged to analyse historical data and optimize beat plans and categorize customers basis buying patterns
Timely market and competition feedback enables quicker responses to changing market dynamics
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