Covering 100+ cities with >75,000 market activation via trade marketing!Do you also want to see your secondary sales getting rocket-charged in real time?
Trade Marketing
Trade Marketing
Secondary sales going out of control radar?
Inability to drive repeat sales, inefficiencies in deployment of right merchandising & marketing collaterals and challenges in retention of right set of influencers diffuse the control over secondary sales of a Trade marketing manager.
DenTrack- a proprietary Process Automation tool from Denave is designed to address all the business challenges encountered when planning and executing Trade Promotional Activities. The smart tool empowers you with features like Beat Plan Optimization and Route Optimization etc. to better track & manage on-ground team performance, offering complete visibility to all stakeholders on Sales, , Coverage, Buyer Potential & Brand Advocacy of channel ecosystem.
Get a single-view of the ecosystem
DenTrack is Denave’s end-to-end solution to streamline and create operational efficiencies while executing trade marketing activities. Right from faster stock replenishment, reduction in inventory carrying costs, trial generations leading to better production planning and improving on-ground team performance, the platform is designed for faster and ease of adoption.
Contact us for a complimentary customized demo to check out more of DenTrack’s ‘crucial-for-business’ features to execute an effective Trade Marketing Strategy.
Our Edge
- Single view of Secondary sales - End-to-end solution to plan, execute and monitor Trade marketing activities
- Empowering Managers & Field reps - Measure beat plan adherence & deviations objectively, assess and communicate effectively while easing reporting for field sales reps
- Omni-channel B2B Activity Management - Strategizing and planning Omni-channel activities basis evolving market dynamics
- Last Mile Visibility - Creating lift on sales through effective influencer activation and engagements creating synergies for promotional efforts
Knowledge Assessments
All time access to relevant content for catering to on-demand learning requirements, leading to cross sell/upsell scenarios.
Intelligent data models
AI leveraged to analyse historical data and optimize beat plans and categorize customers basis buying patterns
Market Intelligence
Timely market and competition feedback enables quicker responses to changing market dynamics
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