2020 was the year when B2B social media marketers went back to the basics and reinvented the wheel. As the customers take centerstage in the world of social media, it is time for brands to also evolve their approach of interacting with these customers. Marketers must not blot out their chance of marketing on digital platforms where they can hit the maximum number of potential buyers.
Are you looking to attune your social media strategy? The fact that 97% of marketers are using social media to market their product or services, it cannot just stay as a wish list in your overall marketing strategy. Social media marketing requires both strategy and creativity to build relationships with prospects and customers through every stage of the sales journey. It is also important to understand that social platforms can no longer be used as a way of push communication only, rather it should be focused on a pull mechanism – one that is able to attract a large pool of untapped customers looking to purchase a product or solution like yours.
You could be starting out in building social media journey for your brand, or you could have covered some distance, or have really advanced to a stage where you are seeing the impact come through. However, the fact that you are on this page, reading what we can offer, chances are you are looking for something more! In the B2B environment specifically, social media strategies can take time to start showing quantifiable results. But with the right strategy, it has great potential for businesses to scale and capture new customers.
At Denave, our experts are focused on implementing social strategies that are designed to create meaningful experiences for the target audience, and work in tandem with your business objective. These strategies imbibe a methodology that is driven towards an action by the audience or developing brand stickiness. Our experts leverage data insights to build the right content and creative strategy, as well as the execution methodology to build engagement with your newfound prospects. Whether you are looking for a pure organic approach, or one that blends in with paid marketing tactics, our marketers can create a plan that fits like a glove! Fill in the contact form, and let’s get the conversation started.
Keep your brand’s page feed relevant and up to date in order to drive relevant engagement with the visitors.
Create digital presence that sets you apart from your competitors and establishes the right brand persona.
Optimize your social media presence to grow followers, build audience engagement, and drive website traffic.
It depends on just so many factors! Right from your objective to your target segment, target geography to what your desired output is. If you are looking for lower investments and brand awareness as an objective, then Facebook, Insta, YouTube might work better. However, if you are targeting a specific B2B segment, then LinkedIn might be your friend. But there is no straight answer to this. Contact us, and we will help create your social media strategy that works right for your business.
A post is content that you share on social media for your followers to see organically. On the contrary, an ad is a paid post that you share to target a fixed audience excluding your followers based on demographics and sales personas.
No straight answer here either. It totally depends on the targets you are chasing, the audience/ geo, and the platform therefore that is being considered. If you are just starting off with social media marketing, we recommend starting with a lower budget to see what works best for your business. However, if you have done SMM in the past, then we can learn from past campaigns and devise a customized plan basis best practice.
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