In today’s scenario, virtual outreach methods have become a popular medium to connect with large audiences’ faster enabling higher connectivity – all leading to increased brand awareness and greater lead generation. Denave’s Customer Outreach service embodies well-researched and executed strategies to convert a ‘oh-just-a-customer’ to an ‘engaged-and-happy customer’. Whether you are planning to build a funnel of new prospects, or focus on new markets/ segments, or enhance your existing product/ service line, or build a pool of interest qualified prospects or even looking to build industry thought leadership, Denave Customer Outreach model just could be the go-to solution for you.
Our service will assist you to reach out to the right people at the right time which will help you to narrate your brand story. This could include anyone from individuals with prominent social presence to the uber happy and loyal customers. We help you to enhance your ability, to help you channelize your efforts in the right direction.
Whether it is reaching out to the new set of customers or tapping to the existing ones, we help you in building a pool of right set of audience which ultimately results in filling up the lead funnel faster. Our customer outreach strategy involves the right mix of virtual outreach formats to reach out to the target audience and narrate your brand story – be it fireside chats, one-on-one conversations, chat shows, one-to-many webinars, panel discussion formats and more. Our domain experts think out-of-the-box ideas to build the event flow in line with your brand vision, to attract and engage the audience.
We leverage our database strength coupled with digital & remote engagement & prospect acquisition abilities to reach out to the key contacts of your target markets. Additionally, we leverage automation and machine learning techniques to identify unique audience in remarkably shorter span of time. With the help of our intelligent integration systems, we are able to enhance your reach across geographies. The path to sales enablement becomes smoother & frictionless with the right mix of prospects in the funnel, sales pitch, messaging, and intelligent integration of digital engagement, we have got it all.
Building a solid customer outreach strategy is the answer to all your business problems!
Access the untapped market with B2B contact data specialist.
End-to-end digital capabilities to address every step of the sales funnel.
Correct mix of digital and traditional marketing methods to accelerate revenue and optimise ROI.
Enterprises face several roadblocks on the customer outreach path. While of course, the problem statement could be different for different companies, here are some of the most prominent challenges which impede the ROI:
Identifying the right prospect out the prospect list: One of the biggest challenges is to identify the right prospect.
Finding the opportunity to make the right pitch: Enterprises scramble to figure out the right moment to make the pitch.
Pursuing the right MQL: Organizations are puzzled by the fact that they are speaking to the right RPC from the relevant target segment and industry or not.
Lack of a strategy to keep customers engaged: Many enterprises miss out on a strategy to engaging the customer.
The communication gap between customers: Most enterprises fail to understand that the prospect is interested or not interested in the pitch.
Denave follows a deliberate, planned, and systematic approach to address the outreach challenges. Here are some steps or best practices towards building an effective outreach strategy that lives up to the promise:
• Defining campaign scope: The process begins with defining the count of prospects to target from Industry segments, size of a/c, and profiles.
• Defining target interest area: Building themes topics around the interest area and mapping the interest areas to industry segments/profile.
• Defining campaign duration: Building a quarterly & half yearly outreach plan of interconnected series in the defined duration
• Finalize attendance outcome: Defining the a/c qualification criteria and post-webinar engagement
It is the process of gathering information related to the target interest area. It also helps in determining the business need and interest level of the registrations. It functions as a second filter for driving the relevant registrations through the target segment. Benefits are immense, the prime being that you have ready-to-serve leads that sales can close much faster.
Current digital content is about visuals and live streaming. Webinars are a handy combination of both cutting across reduced attention span and crowded internet space. Webinars position the brand as a thought leader in the industry and increase relevant customer outreach. Given the pandemic times, they have proven not only to be effective but also engaging.
Webinars can be conducted to:
build a funnel of new prospects, e.g.- for a new product launch
focus on new markets or new segments
enhance existing products/ services
build awareness among consumers
position the enterprise as an industry thought leader
Strong technology-led infrastructure to identify the right set of audience and intelligent integration of digital engagement & prospect connect for improved reach distinguishes Denave from other players.
Denave understands the science that drives the success of outreach campaigns through varied engagement formats like demo workshops, expert panel discussions, focussed group discussions, customer testimonial engagement, etc. We help enterprises to coalesce around a campaign-driven approach for a wider impact – from defining campaign scope to delivering an outcome.
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