INR 1100 million gross margin sales achieved through B2B telesales account management

Our Client

Largest eCommerce Company

Campaign Objective

Revenue maximization

The primary business objective of the client was to generate maximum GMS - gross merchandise sales.

Challenges

There was no dedicated platform to cater bulk purchasing needs of SMEs and support the corporate bulk buying in almost all the categories.

Lack of a common platform to have all the quantity limit and quantity discount offers at once place.

Execution Methodology

Field team expansion

Hired, deployed and trained a team of business development managers from diverse industries, program manager and MIS/Data analyst

Sales expansion

Drive sales performance of the team against the agreed sales targets and non sales KPIs of the programs.

Data reporting and analytics

Build MIS engine and drive reporting hygiene to share reports as per agreed frequency. Share periodic market insights to aid decision making and influence sales strategy for B2B business in India.

Services Offered

Field Sales and Marketing

KNOW MORE

Email Marketing

LinkedIn Marketing

Telesales

Webinar Management

Program Reach

Impact Generated

INR 1100 million

GMS achieved over 3 years

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