15th Dec, 2020
Marcom, , Designation
Telemarketing has always been an indispensable part of every organisation’s marketing strategy. With the growing technology, there are ‘n’ number of ways to increase lead generation which can guarantee efficient and effective contact generation. However, during the economic slowdown, if you are looking for exponentially increasing your business sales, then telemarketing should be your foremost choice.
As rightly said ‘old is gold’, this saying fits the best in case of Telemarketing. It is a time-tested marketing medium that delivers the best results. One of the major advantages of telemarketing deals is that, it provides a personal touch to the dealings. There are other advantages such as:
- Creating brand awareness
- Promoting new products and services
- Increasing brand value
- Reiterating the brand messaging in the mind of your customers.
A great strategy and choosing the right B2B Telemarketing vendor are crucial for succeeding with telemarketing campaigns. Let us discover together 5 best ways to do so.
Update your database regularly.
We all know that having an accurate database is the best fuel for your organisation. An updated and accurate database helps you to target the right set of audience without wasting much of your time. An updated and adequate list increases your chances of success. Having said that, the conversion percentage is somewhere between 5% – 15%, therefore, it becomes even more important to have an updated list.
Outsource cold calling and have a good script
No one likes to do cold calling, even if you put it under their KPIs. And when someone does something half-heartedly then the results are always below average. In that scenario, it is best to outsource the cold calling as they are extremely good in their jobs.
On top of this have a stellar script in place, it will be like icing on the cake. Keeping your script conversational, it should be a two-way communication, no one likes to be interrogated. A prospect who engages with you is most likely to give their nod of approval for receiving a mail or a demo.
Encourage you to get feedback from your sales team
Do not just fill your sales funnel with leads. Make it a two-way process, the telemarketing team should regularly ask the sales team the kind of leads that are delivering the best results.
Your in-house sales team will genuinely tell you which leads are interested to do business. Also, the assigned outside sales force will tell you loud and clear when they need more or better leads. Engage them for more details. The better you understand their needs, the better you can generate leads.
Do not forget to nurture your prospects
Always follow-up with the prospects until the deal is closed. It is very important to keep them engaged so that they do not lose interest in your product or service. Share with them relevant reading materials like blogs, infographics, Ebooks, whitepapers, media articles, etc, to keep them engaged and curious about your organisation.
Share with them regular emails so that the recall value is high, always remember, it is very important to build that bridge towards your customer to maintain a sustainable relationship with them.
It is now important and moreover a necessity to have digital presence in order to survive in the cut-throat competition. And it works!
Being present on various digital platforms like LinkedIn, Facebook, Twitter, Instagram, etc, gives you an edge against your competitors. It also helps to create brand awareness at the same time drive traffic on your website leading to increase in demand generation.
Telemarketing is all about execution. Manage your team effectively and devote enough resources to ensure that it is a success!