Author Archives: Marcom

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  • Rise of The New B2B Seller

    In the last part of this B2B Buyer-Seller evolution series, we talked about the makeover which the B2B buyer has undergone and the changing dynamics which now rule the world of sales. Here, let’s dissect the other important character of the...

  • How to sell successfully in the new normal?

    With the world on edge, the global pandemic has swept businesses into dire straits. The stock market has taken a tumble, businesses are losing clients, and workers are facing layoffs because of the Covid-19 slump followed by social distancing and...

  • Know the What, Why, and How of Hybrid Cloud Strategy

    Talking about the cloud as a solution is no longer taken with a pinch of salt in the business world. While the cloud is becoming integral to many digital transformation strategies, recent debate has shifted to what type of cloud...

  • A peek into traditional retail makeover

    Suddenly, the whole world is finding comfort in living in an online world. Be it participating in online meetings, attending or conducting webinar sessions, participating in virtual training programs etc. On the personal front too, there are family gatherings and...

  • Virtual Education: Is it here to stay?

    Teachers, students, and parents worldwide have heard the same message over the past six months: ‘School is being closed, and we aren’t sure when they’ll reopen.’ Today, schools in India deserve nothing less than a pat on their backs for...

  • Contactable Database & Analytics – New Non-Negotiable

    Data is the fuel necessary for survival for any organisation. Being the most critical business asset, it becomes important for every organisation who wants to just not survive but thrive, to be able to utilise its database in the best...