Author Archives: Marcom

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  • Retail & Etail Reset & Reimagined- Enhancing CX Virtually

    With about eight months into the Global pandemic, there is one thing that is certain that things will never be BAU again, especially for the Retail/ Ecom segment. At the crux of these unprecedented events there is an evident shift...

  • Rise of The New B2B Seller

    In the last part of this B2B Buyer-Seller evolution series, we talked about the makeover which the B2B buyer has undergone and the changing dynamics which now rule the world of sales. Here, let’s dissect the other important character of the...

  • How to sell successfully in the new normal?

    With the world on edge, the global pandemic has swept businesses into dire straits. The stock market has taken a tumble, businesses are losing clients, and workers are facing layoffs because of the Covid-19 slump followed by social distancing and...