Author Archives: DPost

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    Know how an integrated, multi-channel demand generation engine enables new pathways for business growth. Snapshot: An integrated approach to demand generation is the most effective way to maximize demand and revenue. There are real-world business benefits of using an integrated...

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    Field sales strategies will be crucial for businesses to drive brand visibility, expand market coverage, and shore up sales in 2022. It will form an integral part of an organization’s demand generation strategies along with tele & digital marketing. Discover...

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    Data will be the holy grail for business success in the future. It will empower revenue enablement teams to respond quickly to consumer trends, identify new growth opportunities, and navigate the challenges in a data-driven marketplace. Discover some pathbreaking trends...

  • A Brief Guide to Building a Sales-Driven Content Marketing Plan

    Discussing various stages of the B2B buyer journey and the most appropriate content marketing strategies for each stage that lead to a higher ROI. Snapshot: B2B content mapping is essential for effective marketing campaigns Marketers must understand the different stages...

  • 3 Traditional Field Marketing Strategies Refreshed for 2022

    Discover top 3 sales-driven field marketing strategies that will allow businesses to secure their market share and drive revenue in 2022. Snapshot: Future trade marketing practices must be aimed at supply chain partners instead of customers Companies will need an...

  • Top Retail Challenges & Opportunities In 2022

    A brief overview of the challenges and trends prevailing in the retail industry in 2022, alongside a look at existing technologies that can be used to reverse the damage of the Covid-19 pandemic. Snapshot: In the face of an uncertain...