Does the age-old bifurcation of Marketing & Sales baffle you? OR You are of unwavering belief that they are power partners?
Do you often find yourself pondering over their exclusive goals? OR You view their goals as mutually dependent and blended?
Does deciding between their collaboration or integration is pivotal to your business strategy? OR You have staunch faith in their dedicated and separate approach?
The advent of digital era has brought forth new dynamics into the relationship with the reins being firmly held by the new age customer. Addressing the various aspects of this ‘integration’, this eBook captures the direct views from the industry veterans.
- Is Marketing the New Sales?
- Rise of the ‘Revenue team’
- Attaining the perfect alignment
- Advent of MarTech era
- Moving beyond collaboration