Channel Marketing remains the stalwart mainstay of the current digital zeitgeist. However, enterprises operating by old legacy playbooks are facing several challenges while executing it. Most B2B enterprises do not have the channel readiness to amplify campaigns, and many constantly struggle to integrate with the right marketing partner. Several enterprises donât have access to integration for delivering a single orchestrated view of the technology stack and database. These gaps prevent enterprises from cross leveraging the partner ecosystem and deriving value from it. Denave understands the factors that reduce partner reach, drain MDF funds, slow down digital marketing initiatives, and inhibit profitability.
Denave is counted amongst the most experienced partner marketing enterprises in Malaysia. We employ deliberate, planned, and systematic frameworks to build robust partner marketing ecosystems that bring real value to businesses. Our experts connect B2B businesses with the right technology partners and non-competitor firms which share similar audiences and parallel clusters. We identify partners with unique value propositions and integrate their technology stack on aligned goals for maximum benefit. Going forward, teams identify cross promotion opportunities for impactful campaigns and their maximum amplification.
Our broad range of partner marketing solutions tackle modern-day brand-building challenges and create high-impact digital moments for our clients. We run bespoke programs that share cross-promotional opportunities for initial or repeat business. Start-to-end integration keeps the campaigns unified and ensure that goals, KPIs, customer accounts, metrics, and reporting are positioned for the maximum impact and measurable outcomes. Our strong allies, aka channel partners, keep us on the front lines, delivering clear and concise messaging through multiple successful campaigns.
Connect with our experts, and they walk you through core pillars and transformational levers to succeed with partner digital marketing. Together, we can create a personalized plan for your business that will make it thrive in this ever-changing marketplace.
Access the untapped market with B2B contact data specialist.
Correct mix of digital and traditional marketing methods to accelerate revenue and optimise ROI.
End-to-end digital capabilities to address every step of the sales funnel.
The difficult part is not building the partner marketing process but, it is about integrating the process with a trusted network of partners. The partners are your mouthpiece to amplify marketing campaigns and have great potential to create a wider impact. However, halfway down the path, enterprises realize that the desired impact is not coming through. Another relevant challenge is a great deal of complexity that goes into scaling a yesteryearâs marketing frameworks. These could be linked to the digital maturity of the given partners, without which creating the scale and effectiveness becomes questionable.
We break down the silos and integrate processes for tangible business benefits. We overhaul and audit each channel partnerâs digital marketing maturity using the Digital Propensity Health Check model. The next step is orchestrating partners and empowering them to level up their digital marketing readiness. Fill the contact form on this page to know about these partner channel marketing best practices in detail.
We offer an integrated Partner Management solution that also includes comprehensive partner performance reporting. It gives the perspective required to define partner reactivation or upskilling.
Denave helps brands in bolstering marketing amplification through the right channel partner ecosystem. We specialise in setting up a cohesive ecosystem of the right partners and managing a network of partners. We have the right skill set and technology solutions to ensure proactive management and performance optimization of channel partners at every turn.
The methodology of the service is designed to work as a trusted custodian of your channel partnersâ marketing goals, focused on channel readiness and engagement. It works on various objectives like making your partners âdigital-readyâ, guiding them on MDF utilization, strategizing marketing campaigns, driving integrated demand generation programs, and more.
Start a new success story