The business world which we see today is not where it used to be. Businesses are finding themselves in an increasingly competitive market, where conversations have been moved to digital channels and prospects are extremely skeptical about making purchase decisions. Enterprises need to step on the stage, captivate the audience and turn them into prospects. However, to do this, every step in the sales lifecycle must be seamlessly orchestrated in an order. To help enterprises in building such capabilities, Denave brings high-end, transformational, and deep-tech customer outreach marketing programs.
Denave experts offer game-changing and actionable customer outreach strategies to help organisations in building a solid and sustainable pipeline of leads for sales enablement. We enable fast, smooth, and efficient pathways to target ideal prospects and drive sales communication through various channels. A cohesive mix of technology and human solutions optimises contact acquisition, continually improves marketing performance, and achieves your revenue goals.
Denave sales outreach frameworks are a culmination of marketing best practices that are tailored to grow revenue in the B2B space. We finetune the customer outreach strategies for specific to large needs of prospects in the addressable market. Our team leverages a proprietary database that clearly identifies prospects with buying potential. The team of creative experts crafts personalised sales messaging, which clearly articulates the brandâs competitive position. In the next stage, the lead nurturing strategy seamlessly moves leads smoothly through the funnel. The campaign results are consistently measured with performance metrics and KPIs to improve results continually.
Disjointed and fragmented customer outreach campaigns never deliver the desired results. Denave, doesnât work that way. We believe that sales & marketing teams should function like one single unit for achieving the revenue enablement goals. Our teams employ new-world approaches, models, and processes to help enterprises in complex markets succeed with their outreach campaigns. Know how our team of customer outreach experts can help you maximize your brandâs reach.
Industry-proven ways to engage with your customers and strategies, to increase sales funnel.
Whether you want live, on-demand, one-to-many, one-to-few, workshop formats, fireside chats or just any format â we can help.
Post virtual event engagement strategies to turn your suspects into prospects.
Access the untapped market with B2B contact data specialist.
End-to-end digital capabilities to address every step of the sales funnel.
Correct mix of digital and traditional marketing methods to accelerate revenue and optimise ROI.
Enterprises face several roadblocks on the customer outreach path. While of course, the problem statement could be different for different companies, here are some of the most prominent challenges which impede the ROI:
Identifying the right prospect out the prospect list: One of the biggest challenges is to identify the right prospect.
Finding the opportunity to make the right pitch: Enterprises scramble to figure out the right moment to make the pitch.
Pursuing the right MQL: Organizations are puzzled by the fact that they are speaking to the right party contact from the relevant target segment and industry or not.
Lack of a strategy to keep customers engaged: Many enterprises miss out on a strategy to engaging the customer.
The communication gap between customers: Most enterprises fail to understand that the prospect is interested or not interested in the pitch.
Denave follows a deliberate, planned, and systematic approach to address the outreach challenges. Here are some steps or best practices towards building an effective outreach strategy that lives up to the promise:
â¢ Defining campaign scope: The process begins with defining the count of prospects to target from Industry segments, size of a/c, and profiles.
â¢ Defining target interest area: Building themes topics around the interest area and mapping the interest areas to industry segments/profile.
â¢ Defining campaign duration: Building a quarterly & half yearly outreach plan of interconnected series in the defined duration
â¢ Finalize attendance outcome: Defining the a/c qualification criteria and post-webinar engagement
It is the process of gathering information related to the target interest area. It also helps in determining the business need and interest level of the registrations. It functions as a second filter for driving the relevant registrations through the target segment. Benefits are immense, the prime being that you have ready-to-serve leads that sales can close much faster.
Current digital content is about visuals and live streaming. Webinars are a handy combination of both cutting across reduced attention span and crowded internet space. Webinars position the brand as a thought leader in the industry and increase relevant customer outreach. Given the pandemic times, they have proven not only to be effective but also engaging.
Webinars can be conducted to:
ï¼ build a funnel of new prospects, e.g.- for a new product launch
ï¼ focus on new markets or new segments
ï¼ enhance existing products/ services
ï¼ build awareness among consumers
ï¼ position the enterprise as an industry thought leader
Strong technology-led infrastructure to identify the right set of audience and intelligent integration of digital engagement & prospect connect for improved reach distinguishes Denave from other players.
Denave understands the science that drives the success of outreach campaigns through varied engagement formats like demo workshops, expert panel discussions, focussed group discussions, customer testimonial engagement, etc. We help enterprises to coalesce around a campaign-driven approach for a wider impact â from defining campaign scope to delivering an outcome.
Start a new success story