Amidst other elements which comes under the umbrella of home automation, smart speaker or voice-controlled speaker segment is one which has picked up a brilliant pace in a short span of time – giving an optimistic insight into a bright and intelligent future for households across the world.

The key objective of the study was to study the Indian market sentiment in face of the rising global trend around smart speaker penetration into common households. Understanding of the overall adoption trends, thus predicting the future investments or opportunities for revenue generation for the industry players was the macro goal of the study. On the micro side, dissecting the consumer usage patterns and thus understanding the actual ‘selling points’ for the segment formed the essential pillars of the report.

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