Identifying and on boarding right set of influencers, continually up levelling their engagement to maximize ROI, accurately tracking disbursement & deployment of marketing collaterals in the right markets via distributors are top-line tasks of a trade marketer. However, the inability to track secondary sales up-to end level, gauge the effectiveness of on-ground, omni-channel sales activities and flawed resource optimization may affect trade marketing strategy forcing an accelerated revenue generation to be a dream – if not for DenTrack!

DenTrack is Denave’s end-to-end solution to plan, execute and monitor Trade marketing activities. It leverages an integrated analytics dashboard offering a single view of channel ecosystem enabling organizations to identify and streamline key factors of achieving excellence in channel strategy and sales output. The platform is built with the objective of standardizing the processes of tracking and monitoring promotional activities/value-added services, providing stakeholders with visibility into the areas like sales, fund utilization, coverage and brand advocacy. Right from faster stock replenishment, reduction in inventory carrying costs, trial generations leading to better production planning and improving on-ground team performance, the platform is designed for faster and ease of adoption.

Contact us for a complimentary customized demo to check out more of DenTrack’s ‘crucial-for-business’ features to execute an effective Trade Marketing Strategy.


Measuring beat plan adherence & deviations objectively
Empowering field force to capture on ground activity & track daily performance
View of status of activity mapped against varying geos
Updating and managing KPIs in sync with business strategy
Access to relevant knowledge repository enabling cross sell/upsell
Competition data analysis, branding deployment, audits and effective market coverage
Offline support for seamless data collection in low/no network areas
Assessing field force real time on product knowledge, sales pitch
Single view of secondary sales
Identify schemes/campaign that lift sales & impact on incremental sales
Strategizing and planning omni-channel activities basis evolving market dynamics
Ability to better plan the deployment of visual merchandising elements
  • Beat planner – attendance, adherence, deviation & approval Tracker
  • Omni-channel B2B activity management
  • Target assignment and achievement tracking
  • Analytical dashboards and optimized reports
  • Knowledge Repository and Assessments
  • Notifications/schemes broadcast
  • Offline accessibility of the App

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