28th Nov, 2019
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Whitespace can be looked upon as an unchartered territory that is concomitant with curiosity. This inquisitiveness resonates with all the new-age enterprises. In the realms of sales and marketing, this unknown or untapped territory is a gold mine but akin to Solomon Islands, is rife with challenges. Whitespaces essentially reflect databases that have not been tapped earlier. With so much riding on the database, in the present age, without whitespace discovery, the sales sphere will be in a vestigial form for its industry partners.