Channels are the lifeline of any business with a large
number of customers. We at Denave understand
the criticality of this only link between your product
and your customers. Armed with deep-domain expertise through
a team of 100+ domain specialists among 250+ professionals
and a knowledge repository of 24,000 partners across the
country, nobody knows the business of channel marketing
better than us. Whether you are building your distribution
channel from scratch or want to tweak it to fully exploit
the changing product or market dynamics, Denave's Channel
Strategies offers your business an unmatched edge in
efficient distribution through comprehensive
services in the domain of:
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Channel Setup, Development and
Maintenance |
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Strategic insight |
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Market Planning and Sales Force
Design |
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Market Research and Sales Metrics
Development |
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Segmentation Analysis |
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Sales Force Automation |
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Sales Force tracking and monitoring |
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Sales Tracking and Analysis |
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For businesses entering a
new market, Denave offers its experience and expertise
in building up a distribution network from scratch. Our
methodical and process-based approach guarantees your
business the best route to market that is critical
to your success. Whatever your product or service be,
you can be assured of finding alliances with just the
right group of partners and associates across the country, handpicked from our comprehensive database
of 24,000 partners spread all over India. We can also
develop and augment your existing distribution network
by first mapping it for vulnerabilities and then building
incremental strengths and processes into it.
Strategic insight
Denave's strategic insight helps client businesses
position themselves as the foremost value creators in
their respective markets. Our team works closely with
our clients to develop and implement sales and distribution
strategies to maximize growth. The result is a matchless competitive advantage
in the most competitive of marketplaces.
We provide our clients with unparalleled insights into
tomorrow's business environment. We help them sketch scenarios
and strategic options for implementation in a medium to
long term basis, and also develop new business models
that enable them to stay ahead of the curve.
Our teams are made of aggressive professionals armed with
skills, experience and creativity needed to transform
clients' business prospects, through dramatic short-term
improvements and through fundamental re-conceptions of
their businesses, aimed at ensuring longer-term success.
Market Planning and
Sales Force Design
Denave offers its expertise to businesses in taking the
first crucial step for designing a distribution strategy.
Our MP&SFD offering walks you through the burden of
setting up a channel by undertaking market research, development
of a sales compensation plan, determining size of the
market, uncovering most profitable segments, and finally
designing well-organized and balanced sales territories
to maximize selling time.
Our proprietary research and analysis tools allow us to
develop effective sales campaigns for our clients based on a comprehensive
data repository. We deliver targeted sales campaigns that can catapult your products
and services into the top ranks of the target markets.
Market Research and
Sales Metrics Development
Companies interested in gathering comprehensive market
intelligence on a virtually limitless number of parameters
can avail of Denave's extensive range of MR offerings.
Our tools can compare market data to the industry averages
to help conceive aggressive yet achievable sales plans,
create realistic timelines for a campaign and set up
sales activity and production metrics to calibrate production
with sales. As a follow-up to the market research and
sales analysis activities, we also offer a thorough segmentation
analysis, as described below.
Segmentation Analysis
The segmentation analysis offered by Denave's Channel
Strategies helps unearth new and emerging trends
in your markets. It generates a comprehensive report based
on your profiling criteria of premier or high margin accounts, which
are further categorized and refined by analysis of additional
demographic data. Our unique process for populating a
database of prioritized prospects forms the foundation
of quality leads for the sales force. Armed with this
information, your company can proceed with highly-targeted
efforts crucial to introducing a new product or service.
Sales Force Automation
Need for speed and precision in capturing sales data has
made Sales Force Automation a choice of necessity for
businesses with a large sales force. On the other hand,
Customer Relationship tracking and monitoring tools help increase company-customer
interaction, leading to happier and satisfied customers
and increased sales. However, for an SFA or CRM project
to have any long-reaching and significant benefits, it
has to be well designed and properly executed.
Channel Strategies offers your business
its services in choosing and implementing appropriate
SFA/CRM systems; guiding you through every stage from
designing, customization and training of the
employees following the roll out. Our partnerships with
some of the leading SFA and CRM companies across the world
ensure that you choose just the system your business benefits
most from. We also work with your system integrator to
help ensure the system architecture meets the needs and
objectives of your sales program.
Sales
Force tracking and monitoring
Companies operating in geographies as vast as India
realize that critical to their business success is an
effective sales force tracking and monitoring strategy. Denave's
Sales Force tracking and monitoring is a comprehensive offering through
a team of Sales Managers who not only manage and monitor
your sales force in their respective territory, but
also design and implement incentive programs, conducts
weekly or fortnightly conference calls, and even recommend
training or promotion of individual sales agents. In
doing so, we ensure your business has an ambitious and
highly motivated sales force capable to achieve outstanding
sales results that even exceed your projections.
Sales
Tracking and Analysis
An important component to sales force tracking and monitoring, sales
tracking and analysis is a mandatory activity for every
sales campaign. Our reporting packages enable deep analysis
of field data, which in turn allows sales managers to
make critical adjustments in strategy and tactics by
understanding what is working in the market and what
is not.
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