Market intelligence can be the biggest competitive edge
in today's saturated marketplace. Real-time access to
on-the-ground market action and real-time monitoring of
customers' response can prove to be the differentiating
factor between sales that are either sagging or rocketing.
Ironically, this critical information is often hidden
in routine market and customer data that your systems
already capture.
Denave's BizApp Strategies division creates and delivers
just the tools you need to capture valuable information
about your markets, your customers and your associates.
These applications convert your raw data into powerful
information, which can be wielded as a weapon to cut through
markets and get past your rivals. These are applications
like:
SMITS (Sales and Marketing Information Tracking
System), that allows marketing department
of a company to fine-tune its sales promotion strategy
or proactively respond to promotional strategies unleashed
by competitors. It captures raw market data and converts
it into marketing intelligence your business can rely
on to maximise sales through an optimized promotion strategy.
Sales Engine & Decision Support
Application helps a company with a nationwide
sales network tweak its network to maximum efficiency,
and thereby boost its market penetration. The application
aids in building an authoritative and classified customer
database, which proves to be the decisive edge over rivals.
LoyaltyPro, a fully
customisable and highly flexible application that manages
a company's loyalty and rewards programs for its business
associates. Use it to create and manage unique and effective
reward programs to generate enthusiasm and loyalty among
your dealers, clients and customers.
Applications by BizApp Strategies have already made exceptional
difference in many projects executed by our two divisions:
WorkForce Strategies and Channel Strategies.
Contact us to find out how BizApp Strategies can empower
your marketing department with just the right class of
information weapons.
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What is the impact
of a promotion held by our competitor in a particular
region on our sales?
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How we should react
to that campaign and how soon should that reaction
be?
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How much market share
have we lost to the competitor's campaign and how
much we can gain back with our own campaign?
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Which unique promotion
we can run to wrest market share from our competitors
and when and how we should run it? |
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Questions like those above are effortlessly answered using
SMITS, a Denave application for managing a highly effective
sales promotion strategy. SMITS gives your marketing department
all the information it needs to compete in a dynamic and
agile marketplace: information that takes the art of sales
promotion to a new level. The application collects and
converts simple and routine market data into useful marketing
intelligence; a clear and decisive edge for your business
in any market.
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Real-time reporting
measures market stimulus to promotional campaigns
and offers
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Customisable queries
assess the effectiveness of advertising and marketing
investments
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Standard reports and
queries provide quick & reliable information
to design marketing programs & strategies to
counter and offset competition offerings
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In-built tools for
tracking and measuring the productivity of every
promotional medium, measuring RoI in marketing programs,
studying the performance of each salesperson or
region |
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Database development: The application
creates a comprehensive and self-updating database of
sales and dealer information, capturing a variety of data
from diverse sources. Data is entered directly by field
executives or departmental staff through a web-based interface.
Analytics operations: SMITS tracks
and analyzes the impact of marketing and promotional programs
by running proprietary analytics and other tools that
dig out relevant information from the captured data. This
information is presentable in form of performance reports
and summaries that are customised for different users.
Reporting: The application
generates periodic reports and information stream related
to each and every aspect of the sales promotions strategy.
In addition, custom queries can be easily built and run
to dig out specific information on any single variable.
The application also has a provision for on-the-fly reporting
for ROI analysis.
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Improves productivity of entire
sales and marketing division
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Helps identify new potential markets
& track performance
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Enhances coordination and interaction
between various entities in the sales network
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Aids development of sales and marketing
strategies based on statistical information
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Identifies areas that need improvement |
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An orderly flowing sales pipeline filled with
loyal and high-potential customers does not happen by
accident. It must be systematically built and managed
through a dedicated application. SEDSA, built to optimise
the time-tested model of sales engine, fits the bill perfectly.
SEDSA automates and fine-tunes the sales process leading
to incremental efficiencies, increased sales and deeper
market penetration. The application leverages telecalling
as a powerful data-gathering tool to build an authoritative
customer database. Standard reports and queries can
be run to capture useful information on customer profiles;
which in turn can be used to prepare a highly-effective
sales and distribution strategy.
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Web-based application
with separate, controlled access for telecallers,
channel managers and sales executives
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Creates easily accessible
and detailed customer profiles through an authoritative,
self-updating customer database
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Provides on-demand
customer status to channel managers
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Pro-active monitoring
of sales executive activity
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Setting
up the sales force: The application builds
upon a typical sales network in the form of multiple
Field or Sales Executives (SEs) working under a Sales
Manager (SM) in charge of a city or region. However,
the application is initiated by a group of Customer
Contact Executives (CCEs) who do the initial groundwork
of generating leads through telephone. The CCEs begin
populating the core database by building upon a database
of existing customers, or even a raw third-party database
when entering a new region.
Setting up leads: The CCEs prepare
detailed customer profiles by calling up database entries
and recording customer interests or requirements into
the application. For potential sales leads, CCEs schedule
appointments, which are then forwarded to relevant sales
executives through their Sales Managers after checking
for SE availability and location proximity. A web-based
interface allows SEs to view and print their appointments
from any computer, for example in a cyber-cafe.
Lead follow-up: After his visit to
a prospective lead, an SE accesses the application again
and enters the transaction details. He also enters details
of any other potential customers he has visited in the
nearby region, which can be added to the database. These
new additions become the ground for next round of sales
lead generation.
Reporting: Standard and custom-configurable
reports allow channel managers to track performance
of individual sales executives under them. They can
also track order shipment and payment status for individual
customers online. Defaulters can be traced online. The
application can also be configured to throw up valuable
data on buying patterns of individual and group of customers.
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Increased efficiency
in the entire sales process
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Increased customer
satisfaction through proactive monitoring of their
orders
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Capture of customer
transaction history and thereby leading to better
customer responses and trend analysis
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Increase in field staff
productivity
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Businesses love to reward their business
associates and loyal customers who bring business on an
ongoing basis. However, these loyalty or reward programs
can be difficult to conceive and painful to manage. LoyaltyPro
is a Denave application that gives you complete control
over your loyalty programs. It allows you to create new
programs with features limited only by your imagination.
It also gives you control over user base and allows registered
users to securely access and transact for their reward
points/gifts.
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Fully-customisable
and highly flexible web-based application software
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Built in templates
for on-the-fly program launch
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Support for unlimited
types of products, reward points, gifts, redemption
methods and slabs etc.
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Support for multiple,
simultaneous loyalty programs for different segments
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Constant monitoring
and control over user base and their transactions |
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Launch
of a scheme: After a one-time configuration,
which includes defining scope of scheme, reward items
and eligibility criteria for business associates, a
new reward scheme is open for business associates to
take advantage of. The application allows for more than
one scheme operational at any time.
Transactions: Once the business associates
register themselves on the website, they can record
their transactions on any scheme they are eligible for.
They can enter their purchase records, track their account
via options like total sales/purchases and accumulated
reward points, enter claim for gifts and rewards.
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One-stop management
of all loyalty and reward programs
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Track efficacy of
different loyalty schemes to quickly weed out the
ineffective ones
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