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Right from inception, the vision of Denave has been to offer a complete spread of services in sales and marketing domain to clients. Over the past decade, we have focused on improving clients’ revenues by enhancing sales through proven avenues and incremental return on investment. We handle customized projects for clients starting from drawing concepts to project management and innovation.
We offer five main categories:
1. Managed Services
Well defined milestones and objectives which are measurable, toll gated, executed and supervised vigorously define Managed Services. This translates into maximum impact desired by client with minimum hassles and deviation. All managed programs are consolidated together under competency centers or verticals ensuring better ideation, quick response, dynamic execution and faster turnaround.
Denave’s Managed Services Offering covers three verticals:
Retail Solutions:
Our target group here is Home Segment with an offering that enhances the clients and their products image with end consumers. It includes:
- Manning counter with trained sales representatives
- Enhancing visibility, advocacy and product experience
- Demand generating covering schemes, campaigns
- Promotions –direct connect to programs
- Large Format Retail Account Management
Direct Business-to-Business or B2B
Our target clients here are from Small and Medium Businesses, Enterprises, and Government and Public Sector Undertakings. For these clients, we
- Map your target SMB across the sub-continent
- Connect to Sales lead with high lead conversion sales
- 360 degree SMB sales programs with closed loop
- Account management for incremental business
- Decision influencing for government and PSU
- SMB marketing and ROI base
Distribution/Supply chain
We connect our clients with channels, partners, franchisees, dealers, distributors, DSA and other Agencies to improve their business and help:
- Map and recruit your channel for consumer and retail products
- Sell in, sell through management
- Sell to business through partners
- Breadth channel management
 Channel Management
We at Denave understand that Channels are the lifeline for every business with a large customer base. We have assembled India's best team of experts with domain knowledge and a network unmatched by any organization, across the country. We have network of over 800 distributors in Telecom and more than 20,000 resellers in IT and Telecom. There are more than 25,000 retailers across the value chain spread in over 300 cities in India that are covered by Denave.
Denave has a unique advantage of managing channel strategies across Tier-1 to Tier-4 cities. We specialize in taking our customers to T3-T4 cities that are under-penetrated.
Our team will help build your distribution channel from scratch or utilize the existing team and maximize your business in a changing market environment. We augment your existing distribution network by first mapping it for vulnerabilities and then building incremental strengths and processes to achieve business results.
We provide customers strategic insights on the market; prepare a roadmap for a sales strategy. This includes setting up the Channel distribution from scratch, building and operating it for the customer. We offer the best return on investment for customers planning to set up a distribution network across India.
Denave finds alliances with the right partners and associates across the country, handpicked from the most comprehensive database of partners and retailers in India. Retail Management Solutions
Denave works as partners for organizations and helps drive their retail strategy. We help our customers be competitive irrespective of their size and location, using analytical tools, aided by professionals on the street. At Denave, we help our customers devise the entire retail strategy and implement it based on mutually agreed targets. We offer complete sales force solutions to maximize the investment of our clients.
We offer three distinct services in retail:
- Counter Sales Management – We employ people who are trained to achieve targets and work with brands in counters.
- Retail Hygiene Management Solutions – We offer best-in-solutions for retail hygiene by marrying advocacy and experience to ensure the best display of the right products of our customers in retail stores.
- Demand management – We generate demand for products of our customers in retail stores by using campaigns and spot events based on the local conditions. This helps in increasing business of our customers locally.
Direct Business-to-Business
For large organizations, the next phase of growth will come from tapping the Small and Medium Enterprises across India that are investing in technology products and solutions for their business growth. Denave has a footprint of over one million SMEs across India. Most of them are our partners, a bonding that will help translate better business for our customers.
Denave uses technology tools such as GPS and GPRS defined solutions that reach out to remotest parts.
We have built a GPS/GPRS defined solution that allows focus on SMEs in the remotest parts and help improve sales across the country.
We at Denave use the network of partners and staff spread across 300 towns in India to reach to the right target audience to maximize the business of our clients.
2. Value Added Services
Value Added Staffing Services (VASS)
Value Added Staffing Services is an end-to-end retailing solutions service from Denave. We help customers to roll out their entire retailing strategy from identifying appropriate store locations, product display, identify partners, recruit executives, train and monitor them. We work like an extended arm of the organization and help to run the retail operations in a seamless manner.
Merchandising
Denave offers clients both contemporary and traditional merchandising services that helps them improve brand visibility across regions, including in tier 3 and tier 4 cities, while providing real time feedback on competition in the market.
In Contemporary Merchandising, Denave deploys point of promotions or POP, offer insights on competition brand visibility with POP items at stores and help plan the POP production quantity for clients over a period of time. We use technology tools to provide real time access on store location using Google Maps, while updating daily on resource productivity at the last mile.
Denave’s Traditional Merchandising offers clients the fastest reach across India by identifying stores in 7 to 9 days; and deliver efficiently the POPs directly to stores in the remotest locations by using technology. We provide proof of execution and deployment with photographs within 24 to 48 hours and update on brand visibility of competition at the stores in real time.
ISD / FOS/ Retail Enhancement Offering
Denave offers ISD/FOS/ Retail Enhancement services to clients in both traditional and contemporary models.
We recruit and deploy these resources across India based on identified skill sets, while building a fast track mechanism to ensure smooth transition of resources in line with the desired objectives.
Denave’s technology assisted services ensures that the ISD and FOS is contacted daily to track the attendance of resources, daily sales and the stock available at the stores as per the stock keeping units. We offer real time status of sales, stocks and attendance of ISDs at the stores.
We keep track of competition sales, visibility of brands and other vital information on a constant basis. Based on the resource performance and productivity, we evaluate their effectiveness and advise clients to the business potential in stores. Denave provides product and soft skills training to ISDs to ensure better performance for the customer’s products in the stores.
Denave follows all statutory compliances and every ISD/FOS or other resource is provided with salary bank account. Denave offers a very cost effective model that is critical for clients.
Mystery Shopping / Retail Audit
Denave’s process driven initiatives offer clients the best analysis and feedback of their products in stores across India. Our team does gap analysis of the brand presence and brand advocacy at identified stores and provide insights on how the brand promotion and sales activities are effective. It also helps clients understand the knowledge and loyalty of the principal brand among the identified retail partners. We plug the gaps and ensure 100% participation by the stores towards the brands ensuring better brand loyalty.
Stores Identification or Market Sizing/Recce
We help clients to identify market potential across 300 cities (T2, T3, T4) and locate the right partners and conduct Customized Marketing Initiatives.
Loyalty Program
Denave does effective execution of loyalty schemes of our partners, driving the entire participation, including registration, tracking and the help desk. We offer real time visibility of the progress of the loyalty promotion, analyze the schemes and ensure effective prize distribution. Denave also manages the logistics.
Staffing
Denave has an efficient resource recruitment policy for clients. We manage the entire process, which includes pay rolls, claims processing, adhering to statutory compliances, enabling mobility and provide complete back end MIS for them.
3. Training Services
Denave has taken sales consulting into the 21st century by combining Sales Process, Performance Matrices & Goals, Sales Force Automation, Compensation & Reward Systems and ongoing Specialized Training Methodology designed to deliver superior sales champions.
Denave offers sales training that ranks among the best at developing the skills and knowledge your salespeople need to make your products and services the logical choice for your customers.
Classroom Training
Design, Develop & Conduct class room training workshops that focuses on:
- New Product Messaging
- First time messaging
- Technical Messaging
Benefits:
- In-depth knowledge transfer
On Job Training
Design, Develop & Conduct on job training session @ client / outlet that focuses on:
- Messaging retention
- Observation based training delivery
- Push instead of Pull
Benefits:
- Observation based Feedback
- Simplicity of messaging
- Top of the mind recall
Remote Training
Design, Develop & Conduct remote training session that focuses on:
- Top of the mind recall features based training (10-15 min elevator pitches)
- Consistency of touches, Continuous handholding, Reinforcement
- Push instead of Pull, Individual focused instead of group focused
- Convenient Learning: No airlines. No overnights. No hotels. No travel. And best of all - no lost time out of the office
Benefits:
- Messaging retention
- Top of the mind recall
- Reach
- Flexibility of timings
- Simplicity of messaging
- Cost Effective
WHY DENAVE
Domain Expertise:Allows leveraging experience of multiple & varied programs
- 300+ man years of experience in Sales & Mktg. Process Outsourcing & Implementation Services
- 10+ years of experience in Sales & Mktg. Process Outsourcing & Implementation Services
- 50+ years of experience in providing range of award-winning Software Solutions for Data Warehousing, Business Intelligence, Data Mining & Workflow Automation
Global Reach: Provide Consistency and Constancy to clients' growth plans
- Presence in 10 cities across India & 1 in Singapore
- Ability to service 200+ cities in India & 6 countries in APAC region (Singapore, Malaysia, Indonesia, Australia & New Zealand)
Client base: Allows leveraging experience of multiple 'Best Practices' from multiple Verticals/Clients across diverse industry segments
Programmatic Approach: Better controlled implementation & program measurability
- Set & Proven Process for Program delivery & stringent audit toll gates for assured authentic delivery
- SPOC: Single interface to the client across geographies enabling better alignment
One Stop Shop: Service Breadth & Higher Accountability
- Array of services under the Sales & Marketing domain
Robust Support Divisions: High Quality Program Implementation
- Recruitment Cell, Training Cell, Quality Assurance Team, Analytics & Automation etc.
- Results
Our impressive client metrics and the longevity of our relationships with global leaders demonstrate the effectiveness of our training solutions and why we are the industry leader.
- Blended Solution
No other provider offers clients so many choices, from skill training, to strategy, to over OJT & remote trainings, which many clients have called "the best in the business".
- Senior Trainers and Design Team
We have exceptional bench strength with a depth of trainers with long tenure with strong business and training backgrounds that add tremendous value to clients, and who live, breathe, and role model our methodologies, models, and experiences. Our design team is long tenured, talented, and creative, and they partner with our trainers to ensure every program exceeds client expectations.
4. Technology Services
Technology and Knowledge Services
At Denave, we believe technology is the focal point to building a successful business. Our Technology and Knowledge Services (TKS) division has built sophisticated systems for customers to improve their productivity and efficiency and provide best-in-class service to their customers.
Under this service Denave creates and delivers secure web based applications via the Software-as-a-Service (SaaS) model that automate the complete process workflow including alerts, reminders, and escalations via e-mail/SMS. In place accuracy and semantic consistency checks ensure that the data warehouse is clean, accurate & complete. Data is converted to actionable intelligence by discovering knowledge & disseminating it across the enterprise. Decision support tools include Informational (SLA) reports, Exploratory reports, and Knowledge Discovery reports. The business users are empowered with precise information when they need it, thus enabling proactive decision making.
We have invested in building the right technology tools for our customers who can innovatively deploy them for knowledge management, and advanced analytics, including data mining. Denave’s proprietary technology has enabled our clients to spot customer trends early in the market and introduce changes, streamline processes, manage its workforce and increase overall efficiency.
We build best of breed technology products and solutions for our customers and help them improve their business. Our technology solutions range from data management and analytics, knowledge discovery and management, e-learning platforms, mobile computing as well as custom development solutions.
Technology Products
Tselina -- GPS & Mobile Technology
Tselina is a proprietary mobile process automation platform which manages multimedia data management (e.g., visual merchandising, in store demonstrations, sales, stock and updates) through GPS and GPRS solutions.
The platform is designed to improve staff productivity and generate updated market information for clients in a competitive marketplace. The application on a GPS enabled mobile device tracks the time and location of information collected for the benefit of customers, but also helps generate route maps to help improve productivity.
Tselina is the ideal platform for clients who are focusing on retail and sales force automation across the country. We have deployed this platform for multiple clients to track merchandizing at retail outlets.
Workflow Management Framework Tool (OLT)
Denave's Workflow Management Framework is a platform to enable the creation of web-based process automation tools. Customers can find this the cost optimum solution in the market for automating processes such as HR, Finance & Training and sales and enhancing productivity and efficiency.
WMF is currently being used by our sales personnel for customer profiling, lead management and daily activity reports on behalf of various clients, while also being flexible enough to cater to every client who requires a specific set of data points to be captured, which can then be utilized for their sales strategy going forward. Denave has also utilized the power of WMF to automate many of its own internal processes.
Denave Learning Center
Denave Learning Center (DLC) is a web-based e-learning platform which provides clients a strategic tool to improve competencies of their employees that aid in contribution to the business. DLC allows people to have fun in learning, but imbibe the right lessons to succeed in the marketplace. DLC is currently being used in training personnel involved in a number of client processes, as well as for internal functions such as employee induction and training. Workflow Automation
Denave has built technology tools to improve workflow management that allow them to improve efficacy in their operations and benefit the customer. Over the years, we have built a huge knowledge base enabling us to automate processes that reduces time to reach out to customer’s clients.
Denave has built over 20 standardized tools that helps customers get an insight on a dashboard of their activities with us. We have automated nearly 70% of our processes, which is customizable, that brings down the cost of operations, and benefit the return on investment for our customer. Denave uses these workflow processes to be more efficient in their delivery of projects and be ahead of the competition and finally ensure the customers benefit from our processes and investment in technology.
Decision Support Tools
Denave is a pioneer in using home built software tools that generates information and provides 360 degree view on any project of a customer. We have automated most of our processes that allow our sales team to get an insight that assist them to take quick decisions to improve our customer’s business. The information that we generate, using these tools and reports on ground gives our clients a special edge to be ahead of the competition. These standardized processes also reduce the time in reaching out to end customers, generating positive feedback and building loyalty to our clients. Denave uses these critical decision support tools to improve our clients' business.
Knowledge Tools & Advanced Analytics solutions
Denave has built intelligence in its business and uses proprietary advanced tools to be competitive and ahead of the curve for its customers. At Denave, we have built analytical tools that capture valuable information about markets, customers and competition that helps its customers to be ahead in the game in a highly competitive market.
We have tools such as Sales and Marketing Information Tracking System or SMITS, which capture raw data and converts into marketing intelligence helping our clients to proactively respond to changes in the market. Denave has the best and industry leading database that is updated constantly to help clients make the right decisions in their business. Denave’s focus on processes has helped to automate most of our functions, enabling us gather the right information for our growth and our customer’s growth.
5. Marketing Services Group
Denave’s Marketing Services Group plans and organizes events and is a one-stop shop for our leading customers to maximize their brand impact. We do extensive research, plan and conceptualize events, mine our database to identify the right target, manage celebrities and logistics and organize them for clients.
Denave combines strategy, creativity and uses technology to provide out-of-box innovative event solutions for clients in India and abroad. We have presence in all Metro and T2 cities across India and through strong tie-ups with local vendors, artists, celebrities and event gurus can reach more than 300 cities.
Denave offers cost-effective and innovative solutions that enhances the customer’s brand communication that is memorable and effective.
Our set and proven process for Event delivery include:
- Stringent audit toll gates for assured authentic delivery on Event timelines
- SPOC: Single interface to the client across geographies enabling better alignment
- One Stop Shop - Service Breadth & Higher Accountability
- Array of services under the Event domain
- Robust Vendor Management - High Quality Event Implementation
- Contact with leading vendors across the world – thereby ensuring better quality and delivery
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